Kidoonz is the new kid on the block. The Kids startup targets to make kids products available with most affordable preposition to the buyer. Kids product marketing segment is rising substantially in Indian scenario. The industry is worth over $21 billion today and is rising exponentially. India has a large market in this arena as there is over 305 million kids in 0-12 age group. With emerging ecommerce trends all across, shopping for kids online is still not very favorable being too limited, quite expensive, and difficult to find right products. These bottlenecks are the showstoppers in the online marketing of kids products.
Rishup Gupta, the founder of Kidoonz is committed to overcome these bottlenecks. His philosophy to get into the shoes of a consumer to ascertain the needs and logistics to make it comfortable. The founder says he thinks like kids and then thinks like their moms for the same. The complete philosophy of the company starts from that intersection point. On the same lines of philosophy Dipenty Gupta, the co-founder of Kidoonz wants to make fun kids products accessible to all at affordable prices. It is because at the moment the kids products sector is still emerging and evolving and from a personal perspective they have seen a huge gap in relating a brand.
The company ensures to capture online about experiences of mothers and general attitude of kids that relates the brand well to their target audience. The Delhi based startup is running the brand with Kidditude. The online store sells kids products like bags, toys, bottles, accessories and gears. The effort is to make every sales a wow factor for the buyer. With high emphasis on quality and availability kidnooz aims to be an ideal brand for parents. As of now they are selling products via online stores like Flipkart, Amazon, and Snapdeal but soon plan to start their own online portal by end of the year.
Kidnooz intends to become number one choice for parents with a niche over their competitors as no other brand offers quality kids gears at such affordable prices with no compromise with quality and a commitment to keep availability of products intact. Moreover, in online market, there are no other prominent players in kids products, gears, and accessories arena. The increasing demand in Baby & Children's industry is definitely opening plenty of opportunities for many players in this segment and this new kid Kidnooz on the block aims to stay for long.