Kidoonz is the new kid on the block. The Kids startup targets to make kids products available with most affordable preposition to the buyer. Kids product marketing segment is rising substantially in Indian scenario. The industry is worth over $21 billion today and is rising exponentially. India has a large market in this arena as there is over 305 million kids in 0-12 age group. With emerging ecommerce trends all across, shopping for kids online is still not very favorable being too limited, quite expensive, and difficult to find right products. These bottlenecks are the showstoppers in the online marketing of kids products.
Rishup Gupta, the
founder of Kidoonz is committed to overcome these bottlenecks. His
philosophy to get into the shoes of a consumer to ascertain the needs
and logistics to make it comfortable. The founder says he thinks like
kids and then thinks like their moms for the same. The complete
philosophy of the company starts from that intersection point. On the
same lines of philosophy Dipenty Gupta, the co-founder of Kidoonz
wants to make fun kids products accessible to all at affordable
prices. It is because at the moment the kids products sector is still
emerging and evolving and from a personal perspective they have seen
a huge gap in relating a brand.
The company ensures
to capture online about experiences of mothers and general attitude
of kids that relates the brand well to their target audience. The
Delhi based startup is running the brand with Kidditude. The online
store sells kids products like bags, toys, bottles, accessories and
gears. The effort is to make every sales a wow factor for the buyer.
With high emphasis on quality and availability kidnooz aims to be an
ideal brand for parents. As of now they are selling products via
online stores like Flipkart, Amazon, and Snapdeal but soon plan to
start their own online portal by end of the year.
Kidnooz intends to
become number one choice for parents with a niche over their
competitors as no other brand offers quality kids gears at such
affordable prices with no compromise with quality and a commitment to
keep availability of products
intact. Moreover, in online market, there are no other prominent
players in kids products, gears, and accessories arena. The
increasing demand in Baby & Children's industry is definitely
opening plenty of opportunities for many players in this segment and
this new kid Kidnooz on
the block aims to stay for long.
Awesome, great job guys, keep it up!
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